Yesterday I popped into Borders in West Village by my house in Uptown and while browsing the magazines, a sad realization came over me- almost all of my favorite magazines are no longer available due to the recession. The last issue of Cookie Magazine came out this month, Domino’s last issue was earlier this year, and Jane magazine ceased in 2007.

While I was there, I came across the new Teen Vogue Handbook, which just hit bookshelves this week. I felt it was ironic, in the most heart-wrenching way, to buy a book about breaking into the magazine industry days after several hundred people were let go from their jobs in the same business.
The Teen Vogue Handbook gives some excellent insight on how to break into the fashion world and the various talents that are needed in the industry. And although the book is a great start I think there is a lesson here: you can have all the skills and talent in design or logistics but if no one knows you exist then how can you have a clientele?
This made me feel all the more ready to launch Industry Creative PR’s growth project. You really have to wonder if maybe Cookie or Domino had had the right PR agency working in their interest, maybe they would have survived?